How We Turn Car Dealership Content Into Leads

We shoot content, run social media and run paid ads for car and commercial vehicle dealers in Ireland. Everything we make for them is there to get someone to ring about a car.

It starts with one weekly shoot

We visit once a week and photograph every new arrival in the same spot at the dealership. The photos go up on the dealer's website the next day, and the same visit gives us the reels for social media and the material for the ads. We've written up how we shoot the stock photos separately.

A reel for every car

Every car gets its own short reel, filmed at the dealership with the sign in the shot: low angles, the lights and the wheels, set to music. Because we film new stock as it arrives, there's something new to post nearly every day.

Everything a buyer needs is in the caption

The caption starts with the car, the price and the mileage, then the engine, gearbox and spec, then the sales team's phone numbers and the website. Nobody has to message the dealership just to ask how much a car is.

What it brings in

For one dealership we work with, each reel averages four to five enquiries. Their monthly reach went from around 200,000 to a peak of over 500,000, and they gained more than 3,000 followers in the first year, all from organic posts.

Lead ads aimed at the local area

On top of the posts, we run Facebook and Instagram ads with lead forms, so a buyer can send their details without leaving the app. We keep the targeting tight around the forecourt and build the ads from the dealer's own photos and reels.

One targeted campaign for a car dealership brought in 117 lead forms from 15,564 people reached. For a commercial vehicle dealer, the ads brought in 392 vehicle sales leads, and each lead cost 76% less than it did with their previous agency. There's more on how we run campaigns on our paid ads page, and the full stories are in our portfolio.

Common questions