Reynolds Commercials
A monthly content and paid ads partnership: brand film, fleet photography, social media and lead generation.
Since 2025 we've been the monthly content and paid ads partner for Reynolds Commercials in Athlone: we film at the yard twice a month, run their social media, and run the ads that bring in vehicle sales and CVRT enquiries.
Organic figures as of June 2026.
Paid ads figures as of June 2026. Lead costs are shown as improvements on the previous agency's results.
The Family Behind the Fleet
Paul Reynolds set up Reynolds Commercials in Athlone in 1993. It's a family-run business that sells new Renault trucks and vans and used commercial vehicles, and it's an RSA-authorised CVRT test centre.
We came on board to capture the people behind the business as well as the yard. Within the first month, we produced a brand documentary featuring Paul and Anthony Reynolds, alongside an interview with one of their longest-standing customers.
Shot at Golden Hour Against the Fleet
The brand film was shot at the Reynolds Commercials yard at golden hour, with Paul and Anthony in front of the fleet as the light went down.
Twice a Month at the Yard
Beyond the brand film, we visit Reynolds Commercials twice a month to film and photograph for their Instagram and TikTok: the fleet, the CVRT process and day-to-day life at the yard.
Paid Ads Built From the Same Footage
We also run their Facebook and Instagram ads, built from the footage we shoot at the yard and aimed at operators and buyers around Athlone, Dublin and Galway.
After we took over the ads from the previous agency, the campaigns brought in 392 vehicle sales leads at 76% less per lead than before. CVRT leads cost 18% less, and every thousand impressions cost 14% less. It's all run through our paid ads service.
Fleet Photography
Every visit adds to their photo library: vans, trucks and the service bays, shot for their website and social media.
